Contributors

Authors & Contributors

The Business Tales publishes editorial content from business journalists, practitioners, founders, and subject-matter experts. Our contributors write from direct experience.

James Okafor

James Okafor

Business Writer

James writes about business finance, operations, and small business management. He has worked with owner-operated businesses across retail, services, and manufacturing sectors, and writes from experience rather than theory.

Priya Mehta

Priya Mehta

Startups & Venture Writer

Priya covers startups, venture capital, and founder stories. She focuses on what early-stage company building actually looks like — the decisions, the mistakes, and the lessons that rarely make it into standard advice.

Sarah Lim

Sarah Lim

Marketing Writer

Sarah writes about marketing strategy, content, and customer acquisition. She focuses on what actually works over time rather than what sounds plausible in theory — a distinction that matters more than most marketing writing acknowledges.

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